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Analytics and Reporting Principles

Analytics and reporting are the two primary elements of a data-driven strategy that helps make informed business decisions, improved operations, and increased efficiency. However, they differ in that reporting is focused on summarizing and presenting information, whereas analytics is about finding patterns and insights that can be used for strategic decision-making. The right tool for

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What Is Customer Relationship Management?

Customer relationship management (CRM) is a set of strategies and practices companies employ to manage their customer relationships throughout the sale cycle. It involves the use of tools, technology and processes to collect information about prospective customers and customers. The goal is to improve the customer experience, and ultimately increase business revenue. A CRM system

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